The Golden Trail World Series has a clear mission: to contribute to the development of trail running by making it attractive and visible to the general public. But how? By creating one of the most beautiful sports shows in the world, with the best athletes, in the most iconic of mountain arenas. At Sidas, we aim to become one of the major players in this discipline. So that runners forget about their feet and focus solely on the pleasure of running. The partnership we have just signed with the Golden Trail therefore makes sense.
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Team Matryx® is aiming for the top of the trail. That’s good news, so are we! Through the partnership with this young and ambitious team, composed of the most talented trail runners in France, we want to put our expertise at the service of performance. This by providing these athletes with a global foot care solution including a new range of socks and customised insoles perfectly adapted to their practice.
“It is essential to prepare your feet, because they are the ones that are in contact with the ground and that will carry you to the finish line. The key is anticipation…”.